Attracting new consumers is crucial for winemakers, as consumption has been declining in most mature markets. And so the ubiquitous 750-milliliter glass wine bottle has gotten competition from new types of packaging primarily intended to make wine more accessible to new consumer groups and to extend drinking occasions.
Following the success of bag-in-box formats and innovative initiatives that range from pouches to mini barrels, wine in an aluminium can has surfaced as a potential means from which to escape the rising cost of glass bottles, while at the same time increasing one’s green credentials.
But whatever the high-sophisticated printing and quality of graphics you can’t deny that wine in a can or even a can-bottle gives you the feeling of consuming a cheap wine, an ordinary table-wine.
So what are you supposed to do when you bought yourself a nicely presented upscale ready-meal to be supposed to be eaten from a china plate, as described in my previous post. Let’s be honest you can’t seriously accompany that with wine in a can, whatever the brand-name printed on the side.
The prestigious French Château Roubine comes up with the perfect answer.
Château Roubine’s Grand Cru Classé Côtes de Provence has gone on sale in the UK in foil-sealed 175ml single serve ready-to-drink PET-glasses manufactured by 1/4 Vin in France, providing a similar appreciation of the wine flavour as with a classical glass. The shape of the PET-glass was designed especially for Chateau Roubine with personalised marking.
Both red and white wines of the Classique Chateau Roubine are currently available in ‘One Glass Wine’ PET ‘glasses’ at the Sketch Pierre Gagnaire pop-up café at the Royal Academy of Arts in London. UK agent Eminent Wines is also looking to place them in other outlets, for example, high end lunch boxes, airport and train lounges etc.
The concept is based upon the use of a heat-sealing aluminium compound to seal the specially treated glasses in a low-pressure. The head space prevents the opening and drinking phases from any drip. This head space is inert and contains an average rate of residual oxygen lower than 0.8% (1% maxi). The wine is therefore not facing any oxidation.
The depression effect results in a concave lid. The characteristic ‘pop’ noise made by air entering the glass ensures the product quality.
The product is totally airtight and protected from the outside environment. The thermo sealing process preserves the flavours in the wine for many months and maintains the roundness and elegance of the tannins. The seal is easy to peel and leaves a clean lip (rim). Being lightweight and 100% recyclable the One Glass Wine also contributes to the environment.
OneGlassWine is a technology for packaging wine in a ready-to-drink glass. It guarantees the conservation of the original organoleptic properties of the wine, on the flavour side as well as on the taste side. The wine is kept under inert gas between its initial container and the final packaging, almost free of air. This process ensures an amount of dissolved oxygen lower than 0.5mg/litre. OneGlassWine requires no additive nor preservative and no specific work on the wine.
The wine is delivered ‘ready-to-use’ and does not suffer any transformation. It is packaged at room temperature. The inerting equipment is entirely patented.
1/4Vin is the inventor of the innovative and patented OneGlassWine technology, which uses heat sealing by conduction to assure a long-lasting, easy-to-remove seal of the lid. The glass does not leak and can be carried in a bag or a pocket safely. The technology is suitable for any still wine as well as for spirits and aperitifs.
100153
No comments:
Post a Comment